We want to see everyone represented at our events, and we want everyone to feel welcome at our events.
Last year at Brother in the Wild Dorset, our flagship and original Brother Cycles event, Harry and Vee from Wizard Works hosted a fireside panel discussion on inclusivity within the cycling world with rad ultra cyclist Vera Ngosi-Sambrook, the founder of The Fasted 500 Zahir Nayani and Taylor Doyle, the human behind the Ultra Distance Scholarship. Those that attended know how powerful and engaging this fireside conversation was to listen to, and we don’t want this talk to be the only action we take to make things better.
That is why this year, to continue working to increase diversity at our events, we have held back a pocket of tickets for *POC/BAME riders to attend BITW Dorset. General release tickets sold out in the blink of an eye, and although we really appreciated all the love from our loyal BITW fans, it means a lot of people in the wider community miss out before they have a chance to find out about the event.
We have therefore made 30 extra spots available for *POC/BAME riders to attend the event which takes place on the 13th to 15th May. To access these tickets, please responsibly use the ticket form at the bottom of this page. We are going on an honour system with this, so please #dontbeadick if you do not identify with the above.
If you know anyone who identifies with the above and would enjoy BITW that wouldn’t normally have it on their radar, please reach out and share this opportunity with those people and groups. We want to ensure that the social spaces we are reaching, and are a part of, include everyone. We are also taking steps ourselves to share this opportunity with groups who might not normally see it.
In an ideal world, ring-fencing tickets would not be necessary, however we are not there yet and feel that this approach is a great way to increase representation at Brother in the Wild. That being said, we would love to hear from you if you have any feedback, questions or advice about this approach. Also, if there are other barriers that keep you from attending, please let us know what they are (eg child care, travel expenses, not having the right kit) so that we can be better prepared to support you.
Please drop us an email or DM with any questions and/or feedback.
Much love, and see you in Dorset! XOXO
Words by Taylor Doyle
*we acknowledge that the use of ‘People of Colour’ and ‘BAME’ does not necessarily serve all individuals within the diverse groups we are trying to reach and we are continuing to learn and update our language as we go.